This is an industrial building. Something that has not changed in 50 years,neither technically nor aesthetically.
We did some soul searching. With conventional cladding, industrial and commercial areas all look the same. The way the outskirts of towns have lost their identity is only too evident. Can this be looked at differently?
a fantastic tool for architects
and interior designers
It is not just an engineering problem. We need to look at every aspect of this. We did not want a luxury product or a limited range. We wanted to come up with a standard with widespread appeal. We had the ear of Philippe Starck – he agreed to embark on a long-term industrial adventure with us. Three years later we are proud to unveil a new approach to metal cladding for buildings.